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广汽菲克销量倍增 大推SUV缓解产能空置

来源: 南方日报网络版     时间: 2019年07月21日 10:26:11
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(  借)(旗)(下)(首)(款)(国)(产)(SUV自)(由)(光)(的)(销)(量)(激)(增)(,广)(汽)(菲)(克)(一)(季)(度)(以)(同)(比)(201%的)(增)(幅)(遥)(遥)(领)(跑)(汽)(车)(行)(业)(。广)(汽)(菲)(亚)(特)(克)(莱)(斯)(勒)(汽)(车)(销)(售)(有)(限)(公)(司)(执)(行)(副)(总)(裁)(陈)(道)(宏)(接)(受)(记)(者)(采)(访)(时)(表)(示)(,目)(前)(国)(产)(Jeep自)(由)(光)(的)(销)(量)(稳)(定)(在)(月)(均)(1万)(台)(左)(右)(,对)(全)(年)(16万)(台)(国)(产)(车)(销)(量)(目)(标)(充)(满)(信)(心)(。显)(然)(,广)(汽)(菲)(克)(的)(第)(一)(款)(国)(产)(车)(型)(已)(经)(得)(到)(了)(市)(场)(的)(认)(可)(。
  乘)(胜)(追)(击)(,广)(汽)(菲)(克)(近)(日)(又)(上)(市)(了)(一)(款)(小)(型)(SUVJeep自)(由)(侠)(,力)(图)(延)(续)(自)(由)(光)(的)(辉)(煌)(。广)(汽)(菲)(亚)(特)(克)(莱)(斯)(勒)(汽)(车)(销)(售)(有)(限)(公)(司)(总)(裁)(郑)(杰)(向)(《证)(券)(日)(报)(》记)(者)(介)(绍)(到)(:“国)(产)(版)(自)(由)(侠)(上)(市)(目)(的)(在)(于)(重)(新)(定)(义)(入)(门)(级)(SUV的)(行)(业)(标)(准)(”。
  销)(量)(大)(涨)(背)(后)(,难)(掩)(广)(汽)(菲)(克)(极)(低)(的)(产)(能)(利)(用)(率)(现)(实)(。去)(年)(,广)(汽)(菲)(克)(的)(产)(能)(利)(用)(率)(不)(足)(20%。自)(由)(侠)(上)(市)(确)(实)(可)(以)(解)(决)(产)(能)(问)(题)(,但)(中)(国)(SUV市)(场)(竞)(争)(已)(趋)(白)(热)(化)(,蓝)(海)(细)(分)(领)(域)(纷)(纷)(转)(红)(,Jeep此)(时)(强)(势)(杀)(入)(,能)(否)(实)(现)(理)(想)(效)(果)(仍)(是)(未)(知)(之)(谜)(。
  在)(汽)(车)(行)(业)(专)(家)(张)(志)(勇)(看)(来)(,中)(国)(车)(市)(由)(高)(增)(长)(转)(向)(低)(增)(长)(的)(过)(程)(中)(,作)(为)(一)(个)(新)(成)(立)(的)(公)(司)(,广)(汽)(菲)(克)(除)(了)(依)(仗)(Jeep品)(牌)(已)(无)(路)(可)(退)(。
  产)(能)(空)(置)(隐)(忧)(
  从)(今)(年)(开)(年)(一)(季)(度)(的)(销)(量)(数)(据)(来)(看)(,广)(汽)(菲)(克)(有)(理)(由)(为)(自)(己)(开)(上)(一)(瓶)(香)(槟)(。
  事)(实)(上)(,在)(2015年)(年)(底)(迎)(来)(自)(由)(光)(上)(市)(的)(广)(汽)(菲)(克)(,今)(年)(一)(季)(度)(的)(销)(量)(几)(乎)(全)(部)(仰)(仗)(这)(款)(Jeep品)(牌)(首)(款)(国)(产)(SUV。数)(据)(显)(示)(,一)(季)(度)(JEEP国)(产)(自)(由)(光)(累)(计)(销)(量)(2.32万)(辆)(,仅)(一)(款)(车)(型)(就)(占)(到)(广)(汽)(菲)(克)(累)(计)(销)(量)(的)(82%。3月)(份)(,自)(由)(光)(单)(月)(销)(量)(达)(到)(9004辆)(,力)(压)(“老)(将)(”广)(汽)(丰)(田)(汉)(兰)(达)(的)(8235辆)(,直)(逼)(长)(安)(福)(特)(锐)(界)(的)(9134辆)(。
  2014年)(,广)(汽)(菲)(克)(累)(计)(销)(量)(6.8万)(辆)(,2015年)(累)(计)(销)(量)(缩)(水)(至)(3.94万)(辆)(,两)(年)(的)(累)(计)(销)(量)(分)(别)(相)(当)(于)(长)(沙)(工)(厂)(24.6万)(辆)(年)(产)(能)(的)(27.6%和)(16%,利)(用)(率)(皆)(不)(足)(一)(半)(。业)(内)(人)(士)(预)(计)(,即)(使)(今)(年)(广)(汽)(菲)(克)(销)(量)(成)(倍)(增)(长)(,产)(能)(利)(用)(率)(也)(难)(达)(到)(50%。而)(实)(际)(上)(,汽)(车)(行)(业)(产)(能)(利)(用)(率)(较)(为)(合)(理)(的)(区)(间)(应)(在)(80%左)(右)(。
  如)(此)(高)(的)(产)(能)(闲)(置)(似)(乎)(仍)(没)(有)(阻)(碍)(广)(汽)(菲)(克)(的)(扩)(产)(计)(划)(。今)(年)(4月)(18日)(,广)(汽)(菲)(克)(广)(州)(工)(厂)(正)(式)(落)(成)(投)(产)(,年)(产)(能)(规)(划)(为)(16万)(辆)(,加)(上)(目)(前)(长)(沙)(工)(厂)(的)(24.6万)(辆)(年)(产)(能)(,广)(汽)(菲)(克)(总)(年)(产)(能)(达)(到)(了)(40.6万)(辆)(。这)(即)(意)(味)(着)(,2016年)(广)(汽)(菲)(克)(的)(全)(年)(销)(量)(要)(在)(2015年)(的)(基)(础)(上)(增)(长)(8倍)(至)(32万)(辆)(,才)(能)(使)(产)(能)(利)(用)(率)(达)(到)(80%,显)(然)(这)(只)(是)(个)(一)(厢)(情)(愿)(的)(假)(设)(。
  记)(者)(翻)(阅)(资)(料)(得)(知)(,菲)(亚)(特)(克)(莱)(斯)(勒)(在)(2014年)(合)(并)(重)(组)(时)(就)(定)(下)(了)(中)(期)(规)(划)(,CEO马)(尔)(乔)(内)(希)(望)(到)(2018年)(将)(Jeep在)(华)(销)(量)(提)(升)(到)(50万)(辆)(,联)(系)(到)(上)(文)(提)(到)(的)(在)(华)(产)(能)(,相)(信)(Jeep知)(道)(自)(己)(在)(做)(什)(么)(。
  产)(能)(过)(剩)(带)(来)(的)(负)(面)(影)(响)(会)(直)(接)(导)(致)(车)(企)(难)(以)(有)(效)(盈)(利)(。有)(业)(内)(人)(士)(分)(析)(认)(为)(,广)(汽)(菲)(克)(面)(临)(的)(最)(大)(问)(题)(是)(产)(品)(线)(过)(于)(单)(一)(,如)(何)(进)(一)(步)(丰)(富)(产)(品)(,充)(分)(利)(用)(产)(能)(将)(成)(为)(未)(来)(广)(汽)(菲)(克)(实)(现)(盈)(利)(的)(关)(键)(。
  将)(“鸡)(蛋)(“放)(到)(SUV一)(个)(篮)(子)(里)(?
  实)(际)(上)(,广)(汽)(菲)(克)(显)(然)(也)(意)(识)(到)(了)(这)(点)(。近)(日)(,在)(北)(京)(车)(展)(上)(亮)(相)(的)(国)(产)(Jeep小)(型)(SUV自)(由)(侠)(以)(低)(于)(预)(期)(的)(价)(格)(上)(市)(。
  谈)(到)(JEEP新)(晋)(明)(星)(自)(由)(侠)(,陈)(道)(宏)(表)(示)(:“14万)(元)(起)(的)(价)(格)(一)(定)(会)(让)(自)(由)(侠)(成)(为)(广)(汽)(菲)(克)(第)(一)(个)(完)(整)(销)(售)(年)(的)(一)(大)(看)(点)(。”
  陈)(道)(宏)(表)(示)(,自)(由)(侠)(带)(有)(Jeep家)(族)(明)(显)(的)(特)(色)(,有)(牧)(马)(人)(的)(设)(计)(风)(格)(在)(里)(面)(。另)(外)(,自)(由)(侠)(具)(备)(专)(业)(级)(安)(全)(,拥)(有)(70%高)(强)(度)(的)(钢)(。内)(部)(空)(间)(上)(,自)(由)(侠)(比)(同)(级)(的)(SUV提)(升)(了)(15%,容)(积)(约)(多)(出)(了)(200升)(。而)(其)(独)(有)(的)(四)(轮)(独)(立)(悬)(挂)(,带)(来)(了)(更)(好)(的)(通)(过)(性)(和)(操)(控)(性)(能)(。
  记)(者)(注)(意)(到)(,国)(内)(自)(主)(品)(牌)(中)(专)(注)(SUV市)(场)(的)(长)(城)(汽)(车)(,由)(于)(过)(于)(依)(赖)(SUV,已)(出)(现)(了)(疲)(软)(局)(面)(。中)(国)(汽)(车)(流)(通)(协)(会)(有)(形)(汽)(车)(分)(会)(副)(会)(长)(苏)(晖)(认)(为)(,在)(品)(牌)(打)(造)(上)(,Jeep一)(直)(以)(专)(业)(SUV形)(象)(示)(人)(,品)(牌)(知)(名)(度)(与)(美)(誉)(度)(相)(对)(较)(高)(,在)(菲)(亚)(特)(品)(牌)(协)(助)(有)(限)(的)(情)(况)(下)(,未)(来)(一)(旦)(SUV市)(场)(走)(势)(变)(弱)(,对)(Jeep和)(广)(汽)(菲)(克)(的)(影)(响)(将)(不)(小)(。
  按)(照)(计)(划)(,国)(产)(自)(由)(侠)(上)(市)(之)(后)(,指)(南)(者)(的)(换)(代)(车)(型)(也)(将)(在)(年)(底)(推)(出)(,并)(与)(进)(口)(产)(品)(线)(形)(成)(合)(力)(,组)(成)(业)(内)(覆)(盖)(细)(分)(市)(场)(最)(完)(整)(的)(SUV产)(品)(线)(。
  张)(志)(勇)(认)(为)(,Jeep国)(产)(化)(SUV是)(否)(能)(够)(承)(载)(起)(提)(升)(销)(量)(的)(重)(任)(不)(容)(乐)(观)(,亦)(不)(容)(有)(失)(。
(责)(任)(编)(辑)(:杨)(亚)(楠)()
)


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